In this episode, meet Wes Allison, president and CEO of the National Western Stock Show and Complex. From West Texas 4-H and youth rodeo to leading the Heart O’ Texas Fair & Rodeo and now Colorado’s iconic Stock Show, Wes’s path reflects a lifelong commitment to agriculture, education, and community.
As we all gear up for the 2026 National Western Stock Show, Wes offers a timely, behind the scenes look at what it means to lead a 120-year tradition forward. He shares how his team is honoring Western heritage while expanding year-round impact at the growing National Western Center, and spotlights programs like Catch-a-Calf, where hands-on youth ag experiences shape experiences shape lifelong advocates.
Learn more about the National Western Stock Show, which runs from January 10-25, at https://nationalwestern.com/.
